Internet Yellow Pages

yp.com
superpages.com
dexknows.com
yellowbook.com
And others…

Each IYP site is different from the next in ad placement and organic search results. Directory Concepts, Inc. stays current on each site to determine which ad best fits your business needs. Whether it is a banner ad, sponsored ad, priority local listing, or even your organic search results we work to have your business anywhere a new or existing customer would be looking for your product or service.

In 2010, 5.6 billion searches were performed on Internet Yellow Pages1 (IYP) such as yp.com, superpages.com, dexknows.com, yellowbook.com and other sites. Internet Yellow Pages have become a great tool for advertisers and consumers over the past years in local search. Many of the main players consistently show up in comScore's Top 50 Websites month after month. Internet Yellow Pages are a highly cost-effective and most importantly, trackable tool in local search. With over 25 years of experience in the industry, Directory Concepts, Inc. is dedicated to delivering recommendations to you based on your specific business goals.

As your partner in lead generation, Directory Concepts, Inc. constantly analyzes each IYP site to determine which sites will produce the most leads for you. We analyze the search history in all geographies and categories relative to your business as well as each IYP's affiliates, overall site traffic and then review the performance results with you on a monthly basis.

There are several types of ads associated with IYP and Directory Concepts, Inc. is dedicated to working with you to determine your business goals and produce the most effective IYP program and integrates it with your other local search advertising to create an integrated media plan. Directory Concepts, Inc. works closely with each IYP site to ensure an effective price per lead. Once we understand your goals, we tailor our services around you. We understand you have many decisions to make, so as our motto goes, "We do the work; you have full control." If it doesn't work for you, it doesn't work for us.

1Burke 2010 Local Media Tracking Study of the Yellow Page Industry commissioned by YPA

Web Design; Done Right.

Our design team understands that great website design is a process--not an artistic endeavor. We also know building a website that will impress, raise awareness and generate sales is probably the most important branding challenge your company faces. So we plan for the big picture, not just a quick fix.

Our proven web design process is time-tested and well-proven. We build results that give your business the best chance to be found, to attract leads, and to convert sales. By combining innovative marketing, next generation designs, technical expertise, and a custom content management system, we can provide a truly custom website that will thrive in today's challenging marketplace.

Personal Touch

We take our time getting to know you, your business and your industry. Researching your competitors and trends working to build an online sales strategy. Our design team will not begin your project until we feel we understand you and your business.

Search Engine Marketing

Directory Concepts has the experience and capabilities to work with small businesses, global brands and everything in between. Our strong marketing team will increase your online exposure, improve conversion rates and deliver true prospects.

Improve Results

Save Time

Consolidate Reporting

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Turn Clicks into Revenue

Approach / Strategy

We take everything into account when building your marketing plan. It all starts with setting clear goals, objectives and milestones. Extensive research is done prior to launching any pay per click marketing campaign so that our team has an intimate understanding of your business, your industry and your competition. Your campaigns are constantly monitored, analyzed and optimized.

Social Media Marketing

Our marketing team provides cutting edge social media marketing packages that can be offered as full implementation and management, or as consulting. These packages are designed to encourage you to make the commitment to improve your brand's exposure on the web.

Search Engine Optimization

Website Optimization Services
Local /Geo Search Optimization
Mobile Web SEO
Keyword Research
eCommerce SEO
Competitive Analysis
Link Building
Video / Graphics SEO
Public Relations Optimization
Copyrighting / Content Development

Keyword Research

Our search engine marketing services start with identifying the keywords your target audience uses when searching for your products or services. You have to reach the right audience to generate a high return on investment. We can help you choose the best keywords based on search frequency and relevance to your website. Starting right the first time leads to greater success down the road.

Competitive Analysis

The Internet is an extremely competitive marketplace. There are other companies targeting your keywords and reaching your potential customers. Analyzing your competition's online strengths and weaknesses can reveal opportunities for you. Our professional search engine optimization team will take an in-depth look at the competitive marketplace for your chosen keywords and help you develop the strategies to reach the top and stay there.

Video Production

Example

Professional Touch

Our video team will help your busines achieve their vision through clear communication and memorable presentations, while being sensitive to both time and budget. Our versatility allows us to serve a wide variety of industries and a diverse clientele.